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AI & Automated Decisions: Your Rights in the Netherlands

Companies increasingly make automatic decisions about consumers using algorithms and artificial intelligence. This might involve credit applications, insurance premiums, job applications, or personalised pricing. While technology offers many benefits, automated decisions can also turn out unfair or discriminatory. Fortunately, the General Data Protection Regulation (GDPR) gives you important rights when a company makes such decisions about you in the Netherlands.

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Conclusion

Automated decision-making is becoming increasingly common, but you don't have to helplessly accept what an algorithm decides about you. The GDPR gives you strong rights to demand explanation and request human assessment under Dutch law. With the right approach, you can hold companies accountable for fair and transparent decision-making.

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